[{"_1":2,"_113":-5,"_114":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_102":103,"_110":105,"_111":64,"_112":65},"posts",[10,73],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":-5,"_34":35,"_36":37,"_47":48,"_66":67,"_68":69,"_70":71,"_72":32},"documentId","fva7u4y6sqgdmeoovc0ob0qa","title","ByteDance Initiates Testing of First Music App","slug","bytedance-initiates-testing-of-first-music-app","excerpt","The first music app operated by Beijing-based tech giant ByteDance, named \"Soda Music,\" has now begun small-scale testing.","content","\n

The first music app operated by Beijing-based tech giant ByteDance, named \"Soda Music,\" has now begun small-scale testing, according to a report Monday by Xinyan Finance.

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The player interface of Soda Music is similar to the design of Douyin, the Chinese mainland version of TikTok. The music album cover is displayed in the middle of the screen, while main features such as the song name, artist, likes, comments and a sharing button are displayed from top to bottom in the lower left-hand corner. In the released player interface, there are none of the standard functions seen on common music streaming apps such as \"back,\" \"forward\" and \"pause.\" It seems that user operation of the app will be based on sliding and touching, as on Douyin and TikTok.

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At present, the content library of Soda Music focuses on niche music, which can bring a unique experience to its users through ByteDance's AI recommendation feature. In addition, Soda Music will focus on recommending only singles, not albums or playlists.

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Regarding user content authorization, Soda Music has launched a membership feature during this testing stage. The app, like similar music products, is expected to focus on member subscription and digital albums as its main revenue sources.

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In December, 2021, ByteDance reportedly launched an internal test of the app. The name of this product was not \"Feile,\" but \"Soda Music,\" and development of the product was completed around September last year. Soda Music is positioned as a music streaming platform for young people who love to follow music trends.

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Soda Music recently completed software copyright registration. According to public information, the development of Soda Music was completed on February 14, 2022, and the copyright belongs to Beijing Microlive Vision Technology Co., Ltd., which is also the main operator of Douyin.

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In addition, a few options for the Soda Music logo have been finalized. Currently, there are two designs, with bubbles and music serving as the main elements. One of them will be selected as the logo when the product is officially released.

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Tech Planet learned on Wednesday that ByteDance's first music app \"Soda Music\" has recently completed the registration of software copyright, which can be found through the official website of the Copyright Protection Center of China.

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According to the publicly released information, the full name of the product is \"Soda Music Android Software,\" and the completion date of software development is February 14, 2022. The copyright is Beijing Microlive Vision Technology Co., Ltd., which is the main operator behind Douyin, the Chinese mainland version of TikTok.

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In addition, two separate logos for Soda Music have been designed. According to sources, when the app is finally released, the platform will determine one of the two as the final product logo.

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Soda Music is a brand new streaming platform developed by the Douyin team, which consists of members who have previously worked for music and audio companies such as NetEase Cloud Music and Ximalaya. In addition, some team members have participated in Resso's product operations.

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In December, 2021, there were leaks about the internal testing of Soda Music. Its main design and function will follow the mode of Resso in overseas markets, with music videos as the main component and audio music as an auxiliary part. It adopts the Douyin-style music switching mode of sliding up and down, and pushes songs to users through AI algorithm recommendations.

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Distinguishing it from other music streaming media platforms such as QQ Music and Netease Cloud Music, Soda Music focuses on \"full single recommendations,\" that is, the app only pushes singles and does not recommend lists of songs or albums.

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According to Tech Planet, ByteDance chose to enter the online music market at this time because it has benefited from the openness of exclusive copyright by domestic policies. On the other hand, there was frequent popular music content emerging on Douyin, and users' demand for music was increasing. ByteDance thus needs to consider building its own music platform to obtain user traffic in this area.

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Tag: #soda music

ByteDance Initiates Testing of First Music App

ByteDance's Soda Music Completes Software Copyright Registration