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Today, China Media Group (CMG) officially announced JD.com as the exclusive interactive partner of the 2022 Spring Festival Gala. During the Spring Festival, JD will give out red envelopes and gifts worth over $236 million.
Xu Lei, the president of Chinese e-commerce giant JD.com, has reportedly been selected to lead the company's "red envelope" project ahead of CCTV's popular Spring Festival Gala held each lunar new year.
On the evening of Jan. 26, ByteDance CEO Zhang Nan issued an internal letter to the staff, announcing that Douyin, the Chinese version of TikTok, will be the exclusive red envelope interactive partner of the 2021 Spring Festival Gala.