After Blizzard's games agencies via NetEase in China rolled up their services at the end of January, NetEase announced on February 1 that it would open a refund application channel for players who had recharged but not used some of their virtual currency or unexpired game services.
A game license agreement between Blizzard and NetEase will expire on January 23, and Blizzard has decided not to renew it. Blizzard China latest announcement invited widespread criticism from Chinese web users.
Blizzard China released a letter from John High, General Manager of World of Warcraft's production team, to all of the game's players in China at midday on December 13, saying that it is currently negotiating with some new potential distribution partners.
The past decade has seen an explosion in appreciation for popular culture among Chinese born in the 1990s and later.