TagTik Tok

2017 was a great year for short video apps in China. Domestic competition was fierce, it became a Red Ocean for investors, and the Chinese market became too saturated, companies gradually turned to overseas emerging markets trying to replicate miracles under the Blue Ocean strategy.

At the Toutiao sixth annual meeting on March 9, its founder and CEO Yiming Zhang talked about corporate social responsibility for the first time, noting "integrity", "responsibility" and "win-win cooperation”. Zhang also announced that keyword for Toutiao in 2018 is globalization, looking to become a platform for global creation and exchange.