Localization is Far More than Translation — Why Total War: Three Kingdoms Got So Big in China

“Most boys in China grew up reading or watching content based on the Three Kingdoms. It’s more or less a complex towards these heroic characters of warring times,” A Chinese fanatic of the newly released Total War: Three Kingdoms, a strategy game developed by British studio Creative Assembly, told me. “Every Chinese boy has a dream of the Three Kingdoms. You would wonder how you would have organized your armies if you were the army leader.”

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