Tencent Music to Launch One-Stop Music Production Services Platform

Tencent Music Entertainment Group (TME) announced on Monday that it plans to launch a one-stop music production services platform called “Qimingxing Music Assistant.” The platform will be open to music creators across the whole industry, and can reportedly support artists and practitioners throughout the whole process of music production. It also seeks to solve core pain points in the production of musical works, such as evaluation and transaction of DEMO and asset management.

Qimingxing Music Assistant is said to be the field’s first one-stop music production service platform open to the whole industry. It offers outstanding performance in channel diversity, resource integration efficiency and service openness. The platform starts from the DEMO dimension of lyrics and songs, and provides support for creators within each key process in music production.

In terms of DEMO management and transaction of lyrics and songs, Qimingxing Music Assistant evaluates the potential of DEMO explosion through AI tools, high-quality DEMO in five seconds to assist in rapid decision-making. It also applies TME’s existing mature algorithm capabilities such as PDM scoring, chorus recognition and genre recognition. Thus, it helps users quickly screen, locate and find target choices.

The platform also provides users with service assistants that offer full-process services for copyright transfer from online bargaining, online signing and online payment. The transaction supports online electronic signing, thus efficiently promoting the rapid transfer of DEMO copyright.

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In addition, the platform stores blockchain certificates for the lyrics and songs uploaded by users, and provides full copyright protection for all lyrics and songs based on the music copyright protection ability precipitated by TME. This can effectively ensure the originality and transaction security of the musical works.

It is reported that Qimingxing Music Assistant is under alpha testing, and some music creators and practitioners have used related services.

Also on Monday, Tencent Music released its unaudited financial report for the first quarter of fiscal year 2022 ending March 31. The report suggests that Tencent Music had a steady overall performance in Q1. The number of online paid users reached a record high of 80.2 million, and the payment rate exceeded 13%.