Tesla Adjusts Asia Pacific Management Structure
Tesla has changed the structure of its Asia Pacific management, with executives in the region now reporting to Tom Zhu, the top Greater China executive, rather than directly to the company’s headquaters in the United States. Wang Hao, the general manager of Tesla China in charge of sales, has been promoted to Vice President, which is the only executive adjustment involving Greater China, according to reporting on July 8 by Sina Tech.
Tesla Asia Pacific includes Singapore, Japan, South Korea, Australia and New Zealand, with Australia being the largest market. However, compared with China, the United States and Europe, these markets are still very small. Some of the Model Ys and Model 3s sold in these markets come from the firm’s Gigafactory Shanghai.
In mid-June, Tesla fired its Singapore regional manager and started new recruitment in the area, with more than seven positions, including a marketing expert responsible for Singapore’s public relations and retail activities, a delivery business expert, a sales assistant and a project supervisor responsible for corporate social responsibility. This is considered to be in preparation for this adjustment of reporting relationships, with the Singapore market being the relative smallest in the Asia-Pacific region.
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After the promotion of Wang Hao, his rank is equivalent to that of Tesla’s vice president of external affairs. He is also the only Chinese executive involved in this round of changes. Tom Zhu’s position has not changed.
On July 8, CPCA released data on China’s automobile sales in June. Tesla China sold 78,906 vehicles, up 138% year-on-year. In June, Tesla delivered 77,938 vehicles in China, up 177% year-on-year. In the first half of 2022, Tesla’s Gigafactory Shanghai produced nearly 300,000 vehicles, with the half-year delivery volume accounting for more than 60% of the annual delivery volume in 2021. Specifically, nearly 100,000 vehicles were delivered overseas.