According to data from Sensor Tower Store Intelligence, several Chinese short video/live broadcast applications made it into the Top 20 of Apple’s App Store and Google Play in terms of downloads and revenue outside mainland China during the second quarter of 2019.
TikTok remained the front runner, with downloads totaling 143 million, down 17.3 percent compared with the first quarter, mainly due to a reduction in downloads in India and the United States. However, in Southeast Asia, TikTok’s download numbers continue to climb rapidly, increasing 23.7 percent to 20.5 million.
Likee, another Chinese video-sharing platform, also managed to break into the big league. The app’s overseas downloads exceeded 82 million in the second quarter of 2019, a 1.5 percent uptick from the first quarter. The Indonesian, Brazilian and Mexican markets were the main drivers of growth. The live-streaming app BIGO LIVE crawled into the Top 5 by downloads, boosting its performance by 12 percent compared with the first quarter, with an increase of 21 percent in Southeast Asia.
Another highlight of the list is the Chinese game live-streaming app Nonolive. The app increased its overseas downloads by a staggering 352 percent just within one quarter, climbing from 14th place to the 8th. Its main markets include India, Indonesia and Vietnam.
BIGO LIVE’s earnings of $41 million accounted for 49.6 percent of Top 20’s total revenue. In the current list of 20 apps, the total revenues from both the App Store and Google Play outside China during the second quarter of 2019 reached $84 million, of which 33 percent came from the U.S., 19 percent from Saudi Arabia (26 percent during the first quarter) and 4 percent from Japan.