Today, ByteDance’s international short video application, TikTok, launched an education program in India, one of its largest markets. A company spokesperson told TechCrunch that this is the first educational program of its kind that the company has released.
The educational program consists of bite-sized video clips of educational content, ranging from school-level science and math concepts to learning new languages. In addition to traditional academic subjects the app is offering content on topics like health and mental awareness, and motivation. The goal of the program, according to TikTok is “democratizing learning for the Indian digital community on the platform.”
TikTok has over 200 million MAU in India, but has recently come under fire from regulatory authorities for inappropriate content. This educational initiative attempts to assuage some of the concerns of the Indian government, and promote the application as having positive social value.
TikTok has partnered with multiple educational content creators including Vedantu, Toppr, Made Easy and Gradeup. Sachin Sharma, director of Sales and Partnerships at TikTok, said at a press conference in New Delhi that educational content was among the most popular content on the platform globally, prompting the platform to invest more resources into this vertical. Sharma also cited that more than 10 million educational videos have been created and shared on TikTok, where they have attracted over 48 billion views.