TikTok’s Sister App Douyin Releases Report on ‘Pan-Knowledge’ Content

TikTok’s sister app Douyin released a report today, indicating that the broadcast volume of pan-knowledge content has accounted for 20% of the total broadcast volume of the platform.

Chen Rui, chairman and CEO of Bilibili, defined “pan-knowledge” in this way: “As long as it improves personal skills and contributes to everyone’s life, it can be regarded as pan-knowledge.” At present, the pan-knowledge content of Douyin has covered six categories: life skills, popular science, humanities and arts, education, sports and workplace.

Last year, there were 1 million live-streaming of pan-knowledge-related videos on Douyin. Among them, life skills-related content is the most popular one, and popular science-related content is also rising rapidly. Among the TOP3 categories with fastest growth rate, the life skills category increased by 219%, ranking first; popular science increased by 207%, ranking second.

As of August 31st, 792 trend topics related to common sense have been broadcast over 100 million times on Douyin. In the past year, a large number of informative yet entertaining short videos emerged on the platform, setting off an upsurge of knowledge sharing.

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In addition, the report represents the preferences of different groups of people for the six categories. People in first-and second-tier cities prefer finance and economics, people in third-and fourth-tier cities prefer education, while people in lower tier cities are more keen on art.