TIME Partners With The Sandbox to Build ‘TIME Square’ in Metaverse

The Sandbox and TIMEPieces, an NFT community initiative under US media company TIME, announced on Tuesday a new partnership to develop ‘TIME Square’, the firm’s first-ever destination in the metaverse.

TIME Square will be built on the media outlet’s virtual land in The Sandbox as a destination for convening, art, and commerce, inspired by the visual spirit and energy of the iconic urban locale in New York City. TIME Square will be an inclusive environment providing unique experiences to TIMEPieces holders. The destination will serve the TIMEPieces community by providing virtual access to discussions, events, screenings of TIME Studios projects and educational experiences.

TIME President Keith A. Grossman revealed the partnership during The Sandbox’s event at NFT.NYCnyc, while also issuing an open call for architects to design TIME Square, reimagining the world-renowned cultural center for the metaverse. TIMEPieces is turning to the vibrant community of metaverse enthusiasts worldwide to identify an architect to reenvision the destination as a voxel creation.

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“Our goal is to create a destination that will be the heart of the metaverse,” said Grossman. “Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100-year legacy and access TIME has established.”