Tmall Global Launches English Website to Attract Overseas Merchants

Retail giant Tmall Global launched its first English-language website to attract more merchants and businesses from around the world to join China’s largest cross-border online shopping platform.

The portal makes it easier for sellers of all sizes to capitalize on burgeoning demand from Chinese consumers for high-quality imported products.

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Tmall Global already features 20,000 international brands in over 4,000 categories from 77 countries and regions. This outreach aims to make Tmall more appealing to small, medium-sized and niche brands from other countries with products that would satiate the demands of China’s younger generation.

The website details Tmall Global and the solutions it offers to overseas merchants entering the China market. It includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), a new initiative launched later last year to provide international merchants a low-cost, low-risk way to take a first step toward selling to China before making a more full-fledged market entry.

The portal also provides tools that streamline the process to join Tmall Global. Apart from offering assistance during the onboarding process, Tmall Global will also advise merchants on how to optimize their operations after they establish a presence on the platform.

“Tmall Global’s mission is to connect high-quality international brands across the globe with Chinese consumers. We believe the launch of this English-language website will expedite the process for brands and merchants to introduce their products to Chinese consumers. The website will widen our reach to merchants, especially to those medium and small sized businesses around the world,” said Yi Qian, Deputy General Manager of Tmall Global.

In addition to English, Tmall Global plans to launch other language versions of its entry portal for merchants, including Spanish, Japanese and Korean.

Tmall Global has notched significant growth in the past year. In 2018, the number of new flagship store openings on Tmall Global doubled from the previous year, and the company is expecting the positive trend to continue throughout 2019.

Featured photo from Tmall global English site homepage screenshot