Chinese e-commerce platform JD.com launched its Double Eleven Shopping Festival at 8:00 p.m. last night. The turnover from the iPhone exceeded 100 million in 3 seconds, and that of smartphone brands Xiaomi, OPPO, Realme, Huawei, Honor, iQOO and Vivo increased by over 300% year-on-year. Xiaomi ranked top in sales.
The total turnover of JD.com OBMs increased by 266% year-on-year. Among them, the total turnover of JD.com’s Jingzao brand increased by 279% year-on-year. The sales of live commerce on JD.com after 20 minutes exceeded that of November 1, 2020.
Consumers still mainly purchase 3C products (computer, communication and consumer electronics) on JD.com during Double Eleven. The turnover of high-end laptops increased by 340% year-on-year, that of the ROG series and ThinkPad X1 series increased by over 400% year-on-year, and that of 4K projectors increased by 240% year-on-year.
According to JD.com, the top five categories for Double Eleven sales on the platform are smartphones, flat-panel TVs, refrigerators, washing machines and gaming laptops. The top five most popular brands are Apple, Huawei, Xiaomi, Anta and Li Ning. Finally, the top five most popular categories are smartphones, refrigerators, milk, laundry detergent and air fryers.
Within four hours of Double Eleven, JD.com had sold more than 190 million products. Within two hours, as of 22:00 on the 31st, over one million consumers in China received their package bought during JD.com’s Double Eleven period.
Behind the efficient and high-quality service is JD.com’s strong supply chain infrastructure and technical strength. This year, JD Logistics operates more than 1,200 warehouses in China, among which 38 are large intelligent warehouses run at a high speed, and this provides a strong guarantee for efficient and stable services.
Meanwhile, supported by technology, JD.com also deploys its products in the nearest place to consumers through system algorithms and supply chain plans. This year, the pre-sale mode is applied in almost all categories of small and medium-sized products, covering more than 300 cities, especially in Gansu, Inner Mongolia and other areas affected by the pandemic, and the arrangement has been completed ahead of schedule.
Earlier, a report released by global consulting firm AlixPartners showed that half of the consumers surveyed expected to spend more than 3,000 yuan on Double Eleven shopping this year. According to Ebrun‘s published report, more than half of the brand merchants expect turnover from Double Eleven to exceed 10 million yuan, and of which 13.16% expect turnover to exceed 100 million yuan.