Vivo to Launch APEX 2019 with New Brand Image

One year after Vivo released the innovative bezel-less APEX, the company upgraded it to the APEX 2019, as Vivo’s weibo post suggests on Jan. 18.

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“We will use the power of technology to wake up a minimalistic future,” posted Vivo.

The new phone will walk out of the mist on Jan.24.

Official concept pictures show a twisted waterdrop and a ripple on a round-edged phone, which imply what Vivo goes for in APEX 2019 — simple and natural. No buttons or bezels can be found on it.

Analysts guess that it implicates APEX will adopt new materials, such as curved glass and liquid metals, to achieve a curved smooth surface design.

Vivo also updated its brand image today by changing the font type and color. Danish and Chinese designers helped create the English and Chinese version of “Vivo type” to build a clean and fashionable style. The “Vivo blue”, now more saturate and bright, represents Vivo users being young, energetic, independent and smart.

“How to transfer the concept of technology and fashion into the design of font type, a visual language, is the main challenge,” said the Chinese font designer.