XPeng VP: 'Anti-Involution' Marks Chinese Auto Industry's Path to Maturity

BEIJING, November 29 – Chen Han, Vice President of XPeng Motors, stated that the current "anti-involution" movement in China's auto industry represents a crucial and inevitable step toward mature, high-quality development.

In a recent interview, Chen emphasized that XPeng has positioned itself not merely as an automaker but as a technology company with core advantages in cutting-edge fields like intelligent driving. "When AI-powered vehicles, flying cars, and embodied intelligence achieve deep collaboration through a unified AI brain, they become intelligent companions in users' lives, not just isolated tools," she explained.

Her comments align with a broader industry shift, as multiple automakers have recently echoed support for sustainable competition over destructive price wars.

• Geely's Executive Director Gui Shengyue pledged to "learn from competitors' strengths, avoid criticizing peers, and focus on self-improvement"
• Changan Auto's Executive Vice President Ye Pei committed to rejecting "low-quality, low-price disorderly competition"
• Xiaomi's Founder Lei Jun vowed to "advance into the premium segment rather than engage in price wars"
• BMW's China CEO Sean Gao warned that persistent price erosion could "compromise quality, stifle innovation, and undermine sustainable development"

This growing consensus signals the industry's transition from volume-driven growth to value-focused innovation, with leading players now prioritizing technological differentiation and ecosystem development over short-term market share gains.