Xiaohongshu Returns to Several Android App Stores
The Paper has learned that Xiaohongshu (aka Red) has been re-launched in several Android app stores.
Xiaohongshu has returned to the OPPO, vivo, Shibao, Meizu and four other app stores as it was reported by The Paper on October 14. The company did not provide any estimation on when their app could return to the Apple App Store.
SEE ALSO: Ep. 31: Alibaba and The Little Red Book (Xiaohongshu): Powering Ecommerce with Content
Xiaohongshu was pulled from major Android app marketplaces such as Huawei and Meizu in late July. Following the removal, Xiaohongshu issued a statement on their official Weibo, saying that the company had “launched a comprehensive investigation, rectification, and in-depth self-examination of the contents of the site, and will actively cooperate with relevant authorities to promote the improvement of the internet environment.”
Xiaohongshu is a lifestyle and e-commerce platform for young people often compared to a cross-over between Instagram and Amazon. As of March 2019, the number of users of Xiaohongshu exceeded 220 million, and continued to grow rapidly, while 70% users were born after 1990. Before the app was pulled from app stores, the company was valued at nearly $6 billion.
