Xiaomi Launches New CC Series to Cater to Younger Audience

a staff at Mi CC 9 launch event (photo by Kurt/Pandaily)

On July 2, Xiaomi launched three new smartphones – the Mi CC9, Mi CC9e and Mi CC9 Meitu Edition – under its new Mi CC series. Designed to deliver the exceptional photography experience younger generations crave, the Mi CC9 series’ flagship camera configuration features a 32MP front camera and 48MP rear camera. Devices are equipped with the latest generation in-screen fingerprint sensor and can be purchased from 1299 yuan ($260).

Xiaomi Mi CC9 smartphone (source: mi.com)

The Mi CC9 is very similar to the Mi 9, and maintains the same comfortable hand-feel with a curved glass back. The new series also makes use of Mi 9’s 6.39-inch FHD+ AMOLED display and screen-to-body ratio of up to 91 percent.

Mi CC9 6.39-inch display, screen-to-body ratio 91% (source: mi.com)

The CC9 is powered by Snapdragon 710, compared to the top-of-the-line Snapdragon 855 featured in the Mi 9, but a less powerful chipset is to be expected at the more affordable price point. It packs a large 4030 mAh battery and allegedly charges to 43 percent in half an hour.

Mi CC9 White Lover with a 3D effect (source: mi.com)

The Mi CC9 comes in three colors, White Lover, Blue Planet and Dark Prince – all of which produce a 3D effect.

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In cooperation with Meitu, who specializes in beauty effects and selfies, Xiaomi also released a Meitu edition of the CC9 with some added camera features.

Mi CC9e smartphone (source: mi.com)

For an even lower price you can purchase the CC9e, which is just like the original CC9, only slightly smaller and slightly less powerful, but the 1299 yuan ($190) price tag makes up for it.

Mi CC9 Meitu Edition (source: mi.com)