Cross-border

Xiaomi and Microsoft Sign Strategic Cooperation Memo to Push Xiaomi into the International Market

Feb 25, 2018, 10:27am2018/05/06 23:26:18 Sina Tech

On the morning of February 23, Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Microsoft signed a Strategic Framework Memorandum of Understanding (MoU). The two sides will further deepen their strategic partnership. Microsoft’s technology in cloud computing and artificial intelligence will be combined with Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s smart devices to help bring Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> products into the international market.

According to the MoU, Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Microsoft will cooperate mainly in the following areas:

Cloud service: Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Microsoft are exploring how to provide Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> with user data storage, bandwidth, computing and other services in the international market with the help of Azure, a Microsoft Intelligent Cloud Platform.

Laptops: Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Microsoft will promote Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> products to more global markets by joint marketing, distribution channel support and future Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> laptop product development.

Microsoft Cortana and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Smart Speaker: The two sides are discussing the possibility of integrating Microsoft Cortana and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> smart speakers into the international market.

AI cooperation: The two sides will further expand cooperation in the development and application of AI. The cooperation involves Microsoft AI technologies, such as computer vision, voice recognition, natural language processing, text input, conversational AI, knowledge base, and searching; as well as Microsoft products and services, such as Bing search engine, Edge browser, Microsoft Cortana, Microsoft Xiaoice (text-based chat-bot), SwiftKey (mobile keyboard), Microsoft Translator, PIX cameras, cognitive services, and Skype. The cooperation will also integrate Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> IoT platform and AI products.

The MoU is not the first partnership between the two sides. Since 2015, Microsoft Azure provided cloud-based photo storage services for Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> mobile phones.

In June 2016, Microsoft and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> further expanded their global partnership. Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> pre-installed Microsoft Office and Skype in its Android smartphones and tablets.

Microsoft and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> has also partnered for licensing and transfer of patents, providing support for Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> products to enter the international market.

At the end of last year, fundraising for Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s Mi Home launched a smart speaker with built-in Microsoft Xiaoice and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> AI assistant.

This article originally appeared in Sina Tech and was translated by Pandaily.