On May 10, Kantar and Google released their 2021 BrandZ
This is the fifth year that Kantar and Google have jointly released the “BrandZ
Unlike in previous years, the report added four new emerging markets, including India, Indonesia, Brazil and Mexico, covering a total of 11 markets with great export potential for Chinese brands, and 15 in industries where Chinese brands are more active in overseas markets. The report committee selected the top 50 Chinese global brands by assigning scores to each company in one of three categories meant to represent “major elements of brand power” – the companies have to be meaningful, differentiated, and prominent.
Although the COVID-19 pandemic has had a significant impact on the global economy, Chinese businesses continue to invest in brand communication and innovation, and have demonstrated their determination to promote brand building and secure growth overseas.
SEE ALSO: BrandZ Includes 15 Chinese Companies in its Global Top 100 Most Valuable Brands
Since 2014, when Xiaomi went global, the company has entered more than 100 countries and regions around the world, and has become one of the world’s top three businesses in the smartphone industry, establishing a dominant position in a number of important markets. In 2020, overseas markets accounted for half of Xiaomi’s revenue, making it a truly global enterprise.
OPPO’s brand power has also grown, especially in developed markets, surging at a compounded growth rate of over 30% per year since 2018. In emerging markets, OPPO was ranked 2nd with outstanding brand power.