Audio streaming platform Ximalaya announced a strategic partnership with Pottermore Publishing on Tuesday, which will give it the rights to Chinese audio recordings of “Harry Potter.”
With this cooperation, Ximalaya will present the full Chinese version of the Harry Potter book series. From June 21, the first book in the series – Harry Potter and the Sorcerer’s Stone – will become available on Ximalaya, and the remaining six books will follow one after another in the future. Meanwhile, the seven English audiobooks of the Harry Potter series will also go online on Ximalaya on June 21, bringing more choices for listeners.
Ximalaya is a popular online audio sharing platform in China. In 2021, monthly active users reached 268 million. It boasts rich experience in content production and channel distribution. Pottermore Publishing is a global digital publisher of Harry Potter, the Fantastic Beasts series, and other audiobooks and e-books within the fantasy genre.
Harry Potter is one of the best-selling book series in history. Today, the Harry Potter has been translated into more than 80 languages, won numerous awards and sold more than 500 million copies worldwide. Harry Potter series was introduced into China in 2000.
This time, Ximalaya will work with Voicegem, a top Chinese dubbing institute. Excellent voice actors are invited to perform, and through superb dubbing, fine production and rich sound effects, the original Harry Potter is vividly restored, bringing listeners a deep listening enjoyment.
In the future, Ximalaya will give full play to its advantages in the audio field, continuously introduce high-quality IP and produce more excellent audio works.