Elephant-Room

Elephant Room is an independent media project focusing on contemporary China's social, cultural and business innovations. We basically cover all the things that are not over-the-top but are genuinely fun, personal, and valuable to the world's China-curious minds.

Contact Author: [email protected]

Countryside Feminism: an Intricate Stereotype of China’s Antagonistic Females

A Chinese internet celebrity's Weibo post about her newborn baby reflects the status quo of feminism in China.

The Journey to Reopening: Real Stories from Chinese Business Owners

Being in China, we have been quarantined for almost two months and are now witnessing social and economic activities resuming slowly, bit by bit, in our hometown Beijing.

When the Weather Change

It’s been well over a month since we last updated an article. The piece on the Chives State really drained so much of our energy; the writing process took almost two weeks, and in its completion, we both agreed that we needed a break from writing.

The Meaning of Idols

2018 might not be the best year for a lot of things, but so far, it has been a blessing for one industry in China: Idol-making. It all started with two shows.

Peppa Pig: in Celebration of Childishness

The latest craze: Peppa Pig “Check this out!” It was our friend Xue. Approaching our table in the restaurant, she lifted her right arm and flashed a pink object on her wrist excitingly. “What the heck is this?!”

Why We Can’t #DeleteWeChat

Media around the world has buzzed enough about WeChat’s innovative features, yet few had deconstructed WeChat’s success to its basics. Yan and I were reading the recent Facebook scandal and the consequently #deletefacebook movement, suddenly, our thoughts went wild: It is no news that WeChat, China’s biggest social app, is invading our privacy too. Will there ever be a #deletewechat […]

Kuaishou: the Lens to a Different China

In April 2017, we wrote a post about mic-shouting in which mentioned Kuaishou, a video app where this singing/rapping style initially flourished. The writing experience taught us two things: we were incapable of appreciating mic-shouting as an art form, and we were trapped, deeply yet subconsciously, in a prejudice bubble. Eleven months later, Yan and I still have Kuaishou […]

Jack Ma and Hupan University: Cultivating the Next Generation of Chinese Entreprenuers Through Failure Education

“Education is the most powerful weapon which you can use to change the world.” -Nelson Mandela

Everything about China's Innovation