On Kuaishou: The Who, Where and What
The typical Kuaishou users don’t sit in office chairs all day like us boring city folks do. They are everywhere – in the countryside, out on the streets of small towns, over mountain cliffs and even on the oceans, earning their livings from all sorts of drudge jobs such as fishermen, truck drivers, farmers, butchers, factory workers, waiters and many, many more.
For Kuaishou users, life isn’t about sweat and tears. China’s economic boom has penetrated deeply to every corner of the country; with material prosperity and mobile technology, people nowadays are able to pursue personal interests and showcase their talents at an unprecedented scale. These opportunities, while already being considered as norms for city residences, are still being wildly celebrated on Kuaishou: from small towns, villages to even remote countryside, everywhere there are people unleashing their creativities and celebrating life.
From mic-shouting (喊麦), social-shake (社会摇, here’s a youtube link to it) to self-made short drama series, users on Kuaishou are also articulating cultural trends that chime in with with their own tastes. Social-shake, for instance, is a form of dance that typically features catchy EDM soundtracks, accompanied by rhythmic, intense upper body (elbow?) movement (we find it somehow fascinatingly similar to industrial dance in the Western world). Millions of Kuaishou users are obsessed with social-shake; apart from making dancing/shaking videos on their own, they’d also share tutorials, form dance-groups (mostly gangs-styled), and worship masters such as Paipaiqi – the most famous social-shake king with 33 million followers.
Apart from fulfilling the desire of creative self-expression, Kuaishou had also once been a channel, and probably theonly channel, for recording social injustice in the Chinese society.
In November 2017, tens of thousands of migrant workers were being evicted from Beijing under a citywide clean-up campaign in the aftermath of a warehouse fire incident. When the news broke, social media quickly went on fire; as soon as people started talking, censorship hit. With a few hours, reports and commentaries over the eviction were all cleaned up on Weibo and WeChat, and “low-end population” (低端人口), a term that the government used to describe the target migrants during the campaign, was quickly set as a banned keyword.
When all the mainstream channels were suppressed into the illusion of peace, there was still Kuaishou. For about a week, Kuaishou acted as a discreet underground channel that recorded the social chaos through the phones of individual users. Many migrant workers in Beijing livestreamed their desperate situations, some were already sleeping in train stations, others were packing away their belongings and getting ready to leave. “Beijing, you broke my heart, now I have no choice but to leave you.” Said a young package-delivery boy to his Kuaishou followers.
These livestreams went on until the end of November. Eventually, the government took notice and censored up all the eviction-related content on Kuaishou, as they did else where.
The Road Ahead
“Kuaishou? You mean the low-class app filled with crude content?”
Till this day, whenever we mention Kuaishou to our friends, such is the typical reaction to receive. In the discourse of public opinions, Kuaishou has become an almost controversial topic, a shielded wall that divides the Chinese population into two groups: the self-considered urban elites who’d frown just by hearing the name of the app, and those who actually use the app.
Cold-shoulders from outsiders might hinder Kuaishou’s reputation, but it hasn’t stopped the app to grow fiercely and attract fundings from major capital powerhouse such as Tencent. The true challenge Kuaishou now faces though, is the government’s ever-so-tightened speech control polices.
On February 12th, a news broke online: MC Tianyou, the famous mic-shouting king who had over 7 million followers on Weibo, was being completely banned from the Chinese internet. Coming along was a massive scale “internet culture rectification” that swept across all the livestream platforms including Kuaishou; with orders from the top, over 70 Mic-shouting songs completely vanished online, and thousands of live-streamers were banned overnight.
For those that had been following the development of internet regulation in China, the ban didn’t come as much of a surprise. Since 2016, the government has launched an aggressive “anti-vulgar” campaign (整治互联网低俗之风运动), deleting content and pressuring internet companies to self-censor at all cost necessary. In such an environment, Kuaishou, the platform where vernacular creativity and crude humor dominated, was among the first ones to be targeted. Throughout 2017, Kuaishou went through many rounds of self-rectifications, deleting potentially red-line crossing accounts and banning live-streamers at a magnitude more aggressive than ever. Long gone the days of which people livestream their physical fights or swear in mic-shouting songs; nowadays, even tattoos need to be covered up completely for any user-generated content inside the app.
“Our world is changing so fast”, said Su Hua last year, “so many people and so many things are happening, and we need to record them, for the sake of both the individuals and the collective memory of our times.”
The value that Su Hua and his company advocate is beautiful, in the end of the day, however, the fate of Kuaishou is largely in the hands of the Chinese authority. During the past Spring Festival holiday, Kuaishou’s content-regulatory team had to stand by 24/7, placing thousands of employees to constantly review and delete videos before they were brought to the government’s attention.“Everyone’s story deserves to be recorded.” Said the slogan of Kuaishou during its publicity campaign last year.“Absolutely no wrong content on the internet.” Said the Chinese government.
“Every small detail of your life is worth recording like any big event.”- from Kuaishou’s promotional video.
According to Kuaishou’s public notice, in February, the app had cleaned up on average 43,4647 videos and blocked 2,5345 accounts everyday.