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Kelsey Cheng

Kelsey Cheng is a journalist with a passion for covering China’s booming economy, bustling business sector, emerging tech scene, and the occasional quirky, offbeat story. Her previous bylines include The Daily Mail, Channel NewsAsia, China Daily, and Reuters. Kelsey is also the Content Manager at Ladies Who Tech, a China-based NGO that advocates for gender equality and women advancement in STEM.

Contact Author: [email protected]

Not a Fail: A Pivot in Localization Strategy is Behind McDonald’s Chinese Burger and KFC’s Hot-dry Noodles

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

ไม่ใช่ความล้มเหลว: แฮมเบอร์เกอร์ของแมคโดนัลด์และบะหมี่ร้อนและแห้งของเคเอฟซีเป็นศูนย์กลางของกลยุทธ์การโลคัลไลเซชั่น

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

Bukan kegagalan: hamburger McDonald’s dan mie kering panas KFC adalah titik tumpu dari strategi pelokalan

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

Bukan kegagalan: Di sebalik hamburger McDonald’s dan mi kering panas KFC adalah titik tolak strategi penyetempatan

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

Hindi isang pagkabigo: Sa likod ng hamburger ng McDonald at mainit na noodles ng KFC ay ang fulcrum ng diskarte sa lokalisasyon

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

असफल भएन: म्याकडोनाल्ड को ह्याम्बर्गर र केएफसी को गर्म सतह को स्थानीय रणनीति को आधार पछि

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

: မက်ဒေါ်နယ်ရဲ့ ဟမ်ဘာဂါနဲ့ KFC ရဲ့ ပူယောင်းမျက်နှာပြင် နောက်ကွယ်က အချက်အခြာကျတဲ့ Localization Strategic

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

ব্যর্থতা নয়: ম্যাকডোনাল্ডের হ্যামবার্গার এবং কেএফসি এর গরম শুকনো নুডলস স্থানীয়করণ কৌশল এর ভিত্তি

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

ਅਸਫਲਤਾ ਨਹੀਂ: ਮੈਕਡੋਨਲਡ ਦੇ ਹੈਮਬਰਗਰ ਅਤੇ ਕੇਐਫਸੀ ਦੇ ਗਰਮ ਸੁੱਕੇ ਪਾਸੇ ਸਥਾਨਿਕ ਰਣਨੀਤੀ ਦਾ ਧੁਰਾ ਹੈ

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

विफलता नहीं: मैकडॉनल्ड्स के हैमबर्गर और केएफसी के गर्म सूखे नूडल्स के पीछे स्थानीयकरण की रणनीति का आधार है

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

หัวเว่ยอาจแจกจ่ายเงินปันผล 40 พันล้านหยวนให้

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

Huawei dapat membagikan dividen tunai 40 miliar yuan kepada karyawan

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

Huawei boleh mengagihkan dividen tunai 40 bilion yuan kepada pekerja

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

Ang Huawei ay maaaring magbayad ng 40 bilyong yuan cash dividend sa mga empleyado

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

हुआवेई कर्मचारीहरूलाई 40 अर्ब युआन नगद लाभांश पठाउन सक्छ

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

ဟွာဝေးမှ ဝန်ထမ်းများအား ငွေသား သိန်း ၄၀၀ ဝေပေးဖွယ်ရှိ

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

হুয়াওয়ে কর্মচারীদের 40 বিলিয়ন ইউয়ান নগদ লভ্যাংশ বিতরণ করতে পারে

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

Huawei ਕਰਮਚਾਰੀਆਂ ਨੂੰ 40 ਅਰਬ ਯੂਆਨ ਨਕਦ ਲਾਭਅੰਸ਼ ਵੰਡ ਸਕਦਾ ਹੈ

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

हुआवेई कर्मचारियों को नकद लाभांश में 40 बिलियन युआन का भुगतान कर सकता है

Huawei Technologies will reward employee shareholders in cash dividends that could be worth at least 40 billion yuan ($6.2 billion).

เจ้าหน้าที่จีนเรียกร้องให้เทสลาร้องเรียนเรื่องคุณภาพและความปลอดภัย

Chinese regulators have summoned representatives from Tesla for talks over quality and safety issues of its vehicles.