Taobao, an online shopping platform owned by Chinese internet giant Alibaba, recently launched an interest-oriented community app called “Yousha” (友啥 Yǒu Shá), reported by Xinyan Finance. Meanwhile, news and information content platform Toutiao, operated by Beijing-based ByteDance, is testing a smart reading app called “Shiqu” (识区 Shí Qū). Both products have a common feature: driving social interaction with personal interests, creating an interactive platform similar to friend circles.