Li-Ning, a Chinese sports brand that has always claimed to have stuck to consumer-focused core values, has recently caused controversy over some products that are similar to Japanese military uniforms. The resulting backlash caused the company’s share price to plummet.
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Chinese Sportswear Brand Li-Ning Apologizes…
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Li-Ning, a Chinese sports brand that has always claimed to have stuck to consumer-focused core values, has recently caused controversy over some products that are similar to Japanese military uniforms. The resulting backlash caused the company’s share price to plummet.