advertising Archives

Pop-up Advertisements in Vehicle Systems Trigger Safety Concerns

Recently, FAW-Volkswagen, Mercedes-Benz and other car companies have trended on Chinese social media because of their pop-up advertisements displayed in their vehicle systems. In fact, Great Wall Motor's HAVAL and NIO car owners have posted a few times about the same problem.

Audi Apologizes and Withdraws Plagiarized Ad Featuring Andy Lau

Content with "Audi Xiaoman (Grain Buds) Advertising Plagiarism" and "Audi and Andy Lau" emerged as trending topics on Weibo on May 21.

Life-sharing Platform Xiaohongshu Launches One-stop Advertising Service Platform

In order to help the brands on its platform reach their target users in a much more efficient and productive way, Xiaohongshu, a life sharing platform in China, launched a one-stop advertising service platform named "Spotlight" on Saturday.

TikTok Launches Contextual Advertising Solution TikTok Pulse

TikTok, a short video app owned by ByteDance, released a new contextual advertising solution called "TikTok Pulse" on Wednesday, which allows marketers to place their brands next to the platform's most engaging content.

TikTok Ad Revenue Sees 300% Compound Annual Growth Rate

ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.

Alibaba First, Xiaomi Eighth in Ranking of Chinese Online Advertising Revenue

Beijing-based Zhongguancun Interactive Marketing Lab, together with institutions including PricewaterhouseCoopers (PWC), on Thursday jointly released the 2021 China Internet Advertising Data Report.

TikTok Sets Goal of $12 Billion in Advertising Revenue in 2022

TikTok's advertising revenue in 2021 reached nearly $4 billion. Multiple sources also said that the company's goal for 2022 is to achieve at least triple the growth.

ByteDance Suffers Lackluster Growth of Advertising Business in China

ByteDance's Commercial Products Department held a general meeting on Thursday during which it was suggested that advertising revenue had seen no growth in China over the past six months.

NIO Responds to Claims that Car Navigation Interface Displays Advertisements

A NIO car owner posted on Weibo on Wednesday that there were advertisements on the navigation interface of his car, which practically blocked the screen and could affect safe driving.

2021 Q2 Advertising Revenue of Major Chinese Internet Companies Shows Market Picking Up

Reports show the impact of the Covid pandemic has basically been eliminated and the advertising market is rapidly rebounding.

Bilibili’s Net Loss Reaches 1.12 Billion Yuan, An Increase of 96% YoY

Bilibili announced today its unaudited financial results for the second quarter this year, with its net loss reaching 1.12 billion yuan, compared with 570.9 million yuan in the same period of 2020.

Intel China Faces Backlash after Removing Female Standup Comedian from Marketing Campaign

Intel defended its decision to take down an advertisement featuring Chinese standup comedian Yang Li over the past weekend after Internet users questioning the company’s values and beliefs.

Changsha Milk Tea Brand Faces Backfire from Sexist Advertising

Trending milk tea chain Chayan Yuese (茶颜悦色) has fallen under harsh criticism recently in response to its use of sexist jokes in advertising campaigns.

China’s Leading Medical Supply Firm’s Ad Accused of Sexism

A controversial advertisement for makeup removal wipes went viral this week as it aroused hot debate over claims it rationalizes the devilry of sexual assault.

Durex Fined $120,000 for Inappropriate Advertisements on Chinese Social Media

Chinese government authorities in Shanghai imposed a fine against the international condom brand Durex over its inappropriate ad in 2019 for 810,000 yuan ($120,620).

Chili Sauce Maker Lao Gan Ma Claims No Contract With Tencent After Court Loss

Chinese condiment giant Guiyang Nanming Lao Gan Ma Flavored Food Co., Ltd. said on Tuesday it never had any commercial cooperation with Tencent.

Toutiao responds to illegal ad placements that employees violated corporate regulations

CCTV recently uncovered links leading to false advertisements on Toutiao, a Beijing-based news-reading platform.

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