In order to help the brands on its platform reach their target users in a much more efficient and productive way, Xiaohongshu, a life sharing platform in China, launched a one-stop advertising service platform named "Spotlight" on Saturday.
TikTok, a short video app owned by ByteDance, released a new contextual advertising solution called "TikTok Pulse" on Wednesday, which allows marketers to place their brands next to the platform's most engaging content.
ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.
Beijing-based Zhongguancun Interactive Marketing Lab, together with institutions including PricewaterhouseCoopers (PWC), on Thursday jointly released the 2021 China Internet Advertising Data Report.
TikTok's advertising revenue in 2021 reached nearly $4 billion. Multiple sources also said that the company's goal for 2022 is to achieve at least triple the growth.
ByteDance's Commercial Products Department held a general meeting on Thursday during which it was suggested that advertising revenue had seen no growth in China over the past six months.
A NIO car owner posted on Weibo on Wednesday that there were advertisements on the navigation interface of his car, which practically blocked the screen and could affect safe driving.
Bilibili announced today its unaudited financial results for the second quarter this year, with its net loss reaching 1.12 billion yuan, compared with 570.9 million yuan in the same period of 2020.
Intel defended its decision to take down an advertisement featuring Chinese standup comedian Yang Li over the past weekend after Internet users questioning the company’s values and beliefs.
A controversial advertisement for makeup removal wipes went viral this week as it aroused hot debate over claims it rationalizes the devilry of sexual assault.
Chinese government authorities in Shanghai imposed a fine against the international condom brand Durex over its inappropriate ad in 2019 for 810,000 yuan ($120,620).
