This is a groundbreaking move for the whole industry, as 'Lost in Russia' is the first ever Chinese film sold to a short video company before its release in the cinema. There are several different perspectives on the long-term implications of the move.
Chinese tech giant Tencent is planning to invest between $1 billion and $1.5 billion in short-video application Kuaishou, known outside of China as Kwai, which has a current valuation of around $25 billion.
You may have overheard two middle-aged men talking about Peppa Pig on the bus in China. Videos of people getting Peppa Pig tattoos and Peppa Pig watches are going viral on Chinese short video platforms.