Douyin e-commerce recently launched an app called "Douyin Shopping Mall". This is the first comprehensive independent e-commerce platform launched by Douyin e-commerce outside of the Douyin app.
Sources close to Douyin e-commerce revealed that in the coming year, the platform's low-price strategy will extend to content scenes, with malls and short videos actively promoting affordable products.
Douyin has recently suspended the operation of its home decoration business, Zhuhaojia. The company responded by saying that the business will transition to explore a model for ensuring service.
On February 7, Zhang Nan, CEO of Douyin Group, officially announced her resignation as Group CEO on WeChat, and will focus on the development of the Bytedance product CapCut in the future.
Douyin recently tested a new feature called 'AI Search' within its main app. This is an artificial intelligence-based search and question-answering service.
NIO executive Ma Lin retweeted Li Xiang's Weibo post, indicating that the advertising expenditure for three models of Li Auto's vehicles on Douyin platform this year should be around 90 million yuan.
Regarding the media report "Douyin abandons food delivery," Douyin stated that this information is untrue, and its group purchasing and delivery business is operating normally.
A new store called 'Douyin Imported Supermarket' has officially opened within the Douyin app recently. It is reported that this is a cross-border e-commerce business under the Douyin e-commerce platform, mainly focusing on self-operated operations.
Douyin, the Chinese version of the global short-video app TikTok, is actively expanding its self-operated e-commerce business in preparation for the upcoming "618" shopping festival on June 18th.
