TagFashion

Outline: WeChat is expanding into the U.S. market. Tencent will offer advertising services to American brands that want access to Chinese consumers. Tencent is setting up an advertising division in Palo Alto, CA., aiming to promote its services to U.S. enterprises. "Advertisers can spend some budget in gaining brand awareness in China," said Yang Baoshu,…

Abstract: For Chinese fashion brands and young people, it takes more time to develop from business to hip-hop and street culture driven by strong culture. Causeway Bay in Hong Kong, Brooklyn in New York and Harajuku in Tokyo are all local landmarks, birthing fashion brand business worth billions of dollars. In China, there is place…