After opening more than 20,000 stores in China, Mixue, a Chinese tea-based beverages brand, has been gradually investing more resources in its overseas market expansion. Recently, its first store in Australia opened in Sydney.
Affected by recently introduced regulations, Chinese tea-based beverages brand Mixue has withdrawn a prospectus submitted to the Shenzhen Stock Exchange in September last year, and now plans to debut in Hong Kong.
Chinese beverage chain Luckin Coffee announced its launch of a new round of partner recruitment to expand franchised stores on December 5. The initiative covers nine provinces and 41 urban areas, mainly in third- and fourth-tier cities.
Mixue, a Chinese tea-based beverages brand that is set to list on the main board of the Shenzhen Stock Exchange, has recently entered the South Korean and Japanese markets.