[{"_1":2,"_85":-5,"_86":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_73":74,"_82":76,"_83":58,"_84":58},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":-5,"_36":37,"_38":39,"_49":50,"_66":67,"_68":69,"_70":71,"_72":32},"documentId","hj8b78li4r0se4hv3u73btyn","title","Pinduoduo Partners with Midea to Offer A Million Customized Washing Machines","slug","pinduoduo-partners-with-midea-to-offer-a-million-customized-washing-machines","excerpt","On March 8, Pinduoduo, a leading e-commerce platform in China with over 730 million users, established a partnership with Midea, the country’s largest consumer electronics brand.","content","\n

On March 8, Pinduoduo, a leading e-commerce platform in China with over 730 million users, established a partnership with Midea, the country’s largest consumer electronics brand.

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Under the partnership agreement, Pinduoduo and Midea will jointly design customized washing machines to Pinduoduo’s consumers, with production estimates exceeding one million items.

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According to public records, Pinduoduo and Midea initiated their collaboration last September through jointly staging a \"Consumer Electronics Festival\". During the event, Pinduoduo helped Midea attract over 300,000 consumers. Midea has also joined Pinduoduo's \"10 Billion Subsidy Program\" and provided industry leading customer services.

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Pinduoduo's user base has expanded rapidly, establishing the platform as a new incremental market for electronics brands. As of the third quarter of 2020, Pinduoduo’s annual active buyers had increased to 731 million users, representing a net rise of over 200 million users over the past year.

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In April 2020, Pinduoduo announced a $200 million investment in convertible bonds and a strategic partnership with GOME. In August, Pinduoduo jointly offered a livestreaming event with GOME, bringing together a range of famous brands including Apple, Midea, Lenovo, and Dyson.

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\"Pinduoduo offers a gateway to a broad, diversified consumer base that is highly engaged and driving consumer spending patterns,\" said a company spokesman. \"We will work with Midea to bring more high-quality and value-for-money products that are relevant to the needs of our consumers.\"

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Tag: #partnership

Pinduoduo Partners with Midea to Offer A Million Customized Washing Machines