Xiaohongshu Archives

The Query Volume on Xiaohongshu Reached 600 Million Times in 2024

In 2024 Q4, the daily average search volume of Xiaohongshu reached 600 million times and almost exceeds half of Baidu's.

Xiaohongshu Establishes Application Algorithm Department

Recently, Xiaohongshu integrated the algorithm departments of commercialization, community, and e-commerce, establishing a new app Algorithm Department.

Meituan Is Testing the ‘Takeout Version of Xiaohongshu’

Meituan is testing a service called "Local Eating". This service is embedded in the Meituan App's food delivery service and is similar to a takeout version of "Xiaohongshu."

Xiaohongshu Tests Self-developed AI Model “Little Sweet Potato” (Xiaodigua)

At present, the business focus of Xiaohongshu's products is still on short videos, which occupy most of the human and financial resources, leaving not much resources for AI exploration.

Xiaohongshu Denies Reports of $20 Billion Pre-IPO Financing Round

Xiaohongshu responded today by stating that reports about its latest financing round are not true.

Alipay Expands Focus to Content and Social Networking, Recruits Talent from Competitors

Alipay has been strategically recruiting talent from platforms such as Douyin and Xiaohongshu since last year. The focus has been on roles in operations and advertising to bolster its content strategy.

Xiaohongshu Denied IPO Speculation

Despite speculation from Chinese media outlets focusing on IPO news, Xiaohongshu has denied any immediate plans to go public.

Xiaohongshu Suddenly Announces the Closure of “Little Oasis”

Recently, Xiaohongshu's self-owned e-commerce platform "Little Oasis" released a farewell letter stating that it will cease operations and shut down in October this year.

Web3 Firm Azuki Arrives on Chinese Lifestyle Social Platform Xiaohongshu

The Chinese user community of Web3 firm Azuki has officially arrived on Xiaohongshu, a lifestyle sharing social platform, to share more about the brand's community culture and activities.

Total World Cup Viewers on Douyin Livestreaming Reached 10.6 Billion

During the recent FIFA World Cup in Qatar, Chinese short video platform Douyin provided full-time and 4K ultra-high-definition free livestreaming content. On December 20, the platform released a report, showing that the cumulative number of livestreaming viewers of the World Cup reached 10.6 billion.

A Review of Chinese Brands Involved with the FIFA World Cup Qatar 2022

On November 20, the FIFA World Cup Qatar 2022 opened. From manufacturing, brand marketing, cultural derivatives to event broadcasting, the stadium is full of Chinese elements.

Digital Collections: China’s Version of NFTs Versus NFTs

Since the bankruptcy and liquidation of Terra/LUNA, stETH, and 3AC, the transaction volume of the world's NFT market has shown a downward trend. Meanwhile, China, on the other side of the ocean, is leading the digital collection market.

Douyin to Launch Recommendation App Kesong

ByteDance's short video sharing app Douyin, the Chinese mainland version of TikTok, will launch a brand-new recommendation application called "Kesong."

Tencent and Douyin Develop New Recommendation Strategies

Tencent is quietly testing a new recommendation project called "Penguin Huimai." And ByteDance's short video app Douyin has again tested the use of a new recommendation function.

Low-Temperature Meat Brand Benwei Xianwu Secures Tens of Millions of Yuan in A-Round Funding

Benwei Xianwu, a Chinese brand of low-temperature meat products, has recently completed A-round financing totaling tens of millions of yuan.

Chinese Lifestyle Sharing Platform Xiaohongshu Responds to Layoff Rumors

Many Xiaohongshu employees broke the news on domestic professional online networking platform that they had suddenly been informed of their nonnegotiable last day of work.

Chinese Social Media Platform Xiaohongshu to Merge Community and E-Commerce Departments

Chinese lifestyle-related social media platform Xiaohongshu has recently merged the original community department and e-commerce department into a new community department.

Winter Sport Craze Sweeps Internet in China

As the 2022 Beijing Winter Olympics and Paralympics (Beijing 2022) are approaching, skiing has become one of the top buzzwords that has swept along almost every social media platform in China.

Xiaohongshu Sues Four Ghosting Writing Institutions For 10 Million Yuan

Xiaohongshu, China's leading lifestyle sharing platform announced that it had formally filed lawsuits against four Multi-Channel Network (MCN) institutions.

Chinese Social E-commerce App Xiaohongshu Hires New CFO From Citigroup

Chinese social e-commerce platform Xiaohongshu, or Red, has hired a new chief financial officer as it weighs a public listing in the US as early as this year, according to reports.

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