TikTok’s Chinese Version Launches Group Buying Feature to Support Merchants Affected by COVID-19 Outbreak

TikTok’s Chinese version Douyin has launched a new online group purchase function. The function will allow merchants who have completed the Douyin enterprise certification tolist and sell products through the short-video platform.

Douyin’s “group purchase” function aims to create a “zero threshold” environment for creating an online store with technical service fees as low as 1%. Douyin is trying to attract catering merchants who usually have to pay an average commission of up to 20% to set up shops on online platforms.

ByteDance said that Douyin’s online group buying function is intended to help offline stores that have been affected by the COVID-19 outbreak. Small and medium-sized businesses can quickly complete online sales, maintain operations during the epidemic, and support the real economy.