Alibaba’s Taobao, Tmall and Cainiao Launch Green Activities During 6.18 Shopping Fest
Alibaba‘s Taobao and Tmall, leading Chinese e-commerce platforms, and Cainiao, a logistics platform, launched several green and low-carbon activities during this year’s 6.18 Shopping Festival. With the help of the consumption momentum driven by the campaign, the platforms joined hands with merchants to boost the consumer awareness on sustainable consumption in China.
During this year’s 6.18 Shopping Festival, “Tmall Green Wonderland,”(绿动乐园) an interactive platform based on green consumption, was launched on the Taobao APP. Consumers that choose marked green goods or “simple packaging” when shopping on Taobao and Tmall can get a corresponding number of “small green flowers.” Simple packaging refers to packaging that reduces the use of plastics, ink printing, packaging materials and adopts reusable materials. Small green flowers can be exchanged for environmental friendly goods such as energy-saving household appliances and green organic food free of charge. They can also be used in green and public welfare projects. The green-themed platform remains on Taobao APP after 6.18 campaign, and has become a long-term touchpoint to engage with eco-friendly consumers.
The first public welfare action that users of Tmall Green Wonderland can participate in is “Green Energy-Powered Primary School.” Tmall, together with the China Environmental Protection Foundation and the Alibaba Public Welfare Foundation, builds photovoltaic power stations for rural schools to replace traditional thermal power generation, provides clean electricity for campuses, and conveys clean concepts to students. The first location of the project is in a mountainous village of Zhejiang Province, and started construction during this year’s 6.18 event.
Between May 31 and June 20, orders on Taobao and Tmall featuring energy-efficient consumer electronics products have reduced carbon by 153,000 tons. These figures are calculated according to the scientific method jointly formulated by Alibaba‘s deicated ESG department, the China National Institute of Standardization and other authoritative institutions in the industry. The figure has also been approved by the Alibaba Carbon Neutralization Expert Committee.
On the other hand, during the 6.18 shopping festival this year, Alibaba‘s logistics arm Cainiao launched a series of green and carbon reduction actions. It deployed online and offline green logistics links, among which it upgraded the first online green logistics interactive community, “Green Home,” in the Chinese mainland express delivery industry.
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At the end of May this year, Cainiao published its social responsibility report for 2021-2022, in which green logistics became one of the core sections of Cainiao’s social responsibility in the past year and beyond. As one of the earliest enterprises in China’s logistics industry to launch green actions, Cainiao has formed complete green logistics solutions from orders to parcel deliveries by promoting electronic waybills, packing algorithms, intelligent path planning, a green box return plan and a solar-powered logistics park.
Alibaba attaches importance to the social responsibility of platform enterprises. At the end of last year, it issued its first report on carbon neutralization targets and actions. In the report, the company put forward its carbon reduction strategy and phased goals. According to the GHG Protocol standard, a series of goals are formulated involving self-operation, supply chain, and cloud computing. It plans to achieve carbon neutrality in its own operations by 2030. Together with ecological partners, the company aims to reduce carbon by 1.5 billion tons in 2035.