Shenzhen, China, will serve as the host city for the 2021 League of Legends World Championship Finals, one of the biggest esports competitions in the world.
Raclen, a shampoo brand of Chinese commodity company LaFane has signed an endorsement deal with Royal Never Give-Up (RNG) League of Legend player Jian “Uzi” Zihao.
Tencent Games has signed a partnership deal with British luxury brand Burberry to integrate and promote the company in its popular mobile game, Honor of Kings.
Chinese esports production company Versus Programming Network (VSPN) announced today that it has raised close to $100M USD in a Series B funding round, led by Chinese conglomerate Tencent Holdings.
Tencent’s mobile game Honor of Kings generated over $240 million in total revenue in September, becoming the top revenue generator of worldwide mobile games, according to a report by Sensor Tower.
Chinese esports organization LGD Gaming has partnered with Didi Chuxing to sponsor its League of Legends team in the 2020 League of Legends World Championship (Worlds 2020) in Hangzhou.
On Sept. 21, League of Legends developer Riot Games announced on its media day broadcast that global automotive brand Mercedes-Benz has become the exclusive automotive partner of League of Legends esports for the next several years.
Allan Zhang unveiled at the Tencent Global Esports Summit that one of the companies has signed partnership deals with four non-endemic brands.
Since last week, a 13-minute gameplay video of a game called ‘Black Myth: Wu Kong’ has left an unforgettable impression on the audiences.
Bilibili Esports, the esports arm of Chinese video giant Bilibili announced that the company has signed a partnership deal with Chinese music copyright distribution platform VFineMusic.
Chinese esports organization TS Gaming defeated their opponent DYG in a best-of-seven game, in the 2020 Honor of Kings World Champion Cup Final.
Chinese video and live streaming company Bilibili announced that the company has agreed to share media rights for the 2020 League of Legends World Championship (Worlds) with Douyu, Huya, and eGame.
During the annual China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai, China Game Industry Research Institute released its research report for China’s gaming industry from January to June of 2020.
On Aug. 3, China’s League of Legends esports operator TJ Sports unveiled the partners for the 2020 League of Legends World Championships (S10).
Earlier this morning, during the 2020 China Digital Entertainment Expo & Conference (ChinaJoy), Nicolo Laurent, game publisher Riot Games CEO, announced that the 2020 League of Legends World Championships (S10) will be hosted in Shanghai from September 25 to October 31.