Ker Zheng

International marketing at Azoya, a cross-border e-commerce enabler in Shenzhen. Having lived in China since 2012, I am passionate about educating overseas companies about the China market. Please feel free to reach out to me at [email protected] or contact me on LinkedIn.

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Meet Jingxi, JD.com’s Attempt to Fend Off Pinduoduo and Tackle China’s Lower-Tier Cities

China's largest online retailer JD.com has rebranded its own group-buying app & WeChat mini-program as ‘Jingxi’ to target consumers in China’s lower-tier cities.

Could Amazon China’s Merger with Netease Kaola Pave the Way for a Comeback?

Earlier rumors leaked that global e-commerce behemoth Amazon may merge its China business with Netease Kaola, China’s second-largest cross-border e-commerce platform.

$14.3 Billion in 2017, China Pushes Globalization with Cross-Border E-Commerce

China Customs recently announced that in 2017, the cross-border e-commerce industry in China grew 80.6% year-over-year to reach US$14.3 billion in turnover. This is the third consecutive year that the industry grew at an annual rate of over 50%.

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