Dr. Yizhou Qian is an Assistant Professor of Sport Management in the School of Kinesiology at Louisiana State University. His research is primarily focused on new media (e.g., esports, online streaming, social networking services) and motivational information systems (e.g., gamification) in sports consumption. Dr. Qian’s secondary research interest pertains to the identification and examination of the cultural, social, and political complexities and influences that characterize contemporary Asian sports industry. Dr. Qian’s research has been published in academic journals including European Sport Management Quarterly, Communication and Sport, International Journal of Sports Marketing and Sponsorship, and Social Behavior and Personality. He has also made multiple presentations at both national and international conferences.