Tech giant Baidu revealed on Oct. 10 that it has become the top domestic platform for users to obtain services during the 8-day long national day holiday.
The GMV of Baidu Smart Mini Program increased by 228% year-on-year and orders on the Mini Program soared by 266% compared to the same period last year.
As China recovered from Covid-19 and welcomed the annual golden week, industries including tourism, cinemas and hospitality experienced a sharp recovery.
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According to data from Chinese financial services corporation UnionPay, the domestic economy witnessed 2.16 trillion yuan of consumption in the first 7 days of the holiday. the Data Center of the Ministry of Culture and Tourism of China also reported that the country received 618 million domestic tourists and achieved a total tourism revenue of 454.33 billion yuan.
On the Baidu Smart Mini Program, the number of daily active users rose by 172% year-on-year in categories such as scenic spot tickets, public transportation and hospitality while order volume of the three categories also increased by 139% compared to the same period in 2019.
Meanwhile, since many films were rescheduled to be released during the holiday due to the Covid-19 pandemic, the number of DAUs in movie ticket purchases in the Mini Program soared by 112% year-on-year with the order volume of this category increasing by 153% year-on-year.
The Baidu Smart Mini Program has over 420,000 applets as of today, covering 271 service areas and partnering with 55 open-source companies.