Shenzhen-based automaker BYD unveiled a new brand proposition on Monday dubbed “Technology, Green and Future,” in a bid to upgrade its image among consumers. The new undertaking reflects BYD’s relentless pursuit of a sustainable future for humanity and new energy technology.
“Technology” represents BYD’s mission to meet people’s aspirations for a better life with technological innovation, the company said, adding that it is firmly committed to the strategy of popularizing new energy technologies to drive global sustainable development. Since 2020, BYD has released technologies such as blade batteries, DM-i super hybrid and e-platform 3.0 to help solve issues regarding the safety and battery life of new energy vehicles.
“Green” refers to BYD’s so-called “green dream.” The company will continue to promote the development and application of green and low-carbon technologies to meet China’s national development goal of carbon neutrality and facilitate the transformation of social energy consumption structure.
“Future” represents the bright prospects of BYD’s automotive business and the dreams and hopes of mankind for a better future, the company said. BYD is committed to building a new energy ecosystem with zero emissions and a sustainable electric society.
In 2021 alone, BYD sold 593,700 new energy vehicles. By December 2021, BYD had sold a total of more than 1.5 million new energy vehicles and reduced carbon dioxide emissions by more than 8.92 million tons, equivalent to planting 750 million trees, according to estimations.
Data released by BYD in early February reveal that it sold 95,180 vehicles in January, among which 92,926 units are new energy models, up 367.6% year-on-year.