Beijing Youth Daily reported last Sunday that Dingdong Maicai, a leading fresh food e-commerce platform in China, showed that the sales volume of high-end ready-made meals on the platform increased more than three times year-on-year during the Spring Festival. During the period, 3 million ready-made meals were sold within the seven day period with the price per order doubling compared with that of last year.
At present, there are over 1,000 types of ready meals listed on the platform. Categories include prepared vegetables that are cut and packed, ready-made meals that can be served after reheating, and several other Dingdong Maicai sub-brands. Last year, Dingdong Maicai’s sales volume of ready-made meals exceeded 100 million units.
In addition to the ready-made meals, the prepared vegetables were also very popular particularly because consumers don’t need to wash or cut them, but only add seasonings and stir-fry them before eating.
Fresh fruits were also a favorite during the Chinese New Year. Through the platform,
the sales volume of sugar oranges from Guangxi increased more than 100 times while that of Chilean cherries increased more than 500%.
In addition, buying flowers for the new year on e-commerce platforms has become a new fashion for many families in China. Among them, the sales volumes of red wintersweet flowers and red willows increased by more than 200%.
Ready-made meals refer to prepared or semi-prepared dishes, containing meat, vegetables and seasonings. Compared with cooking, ready-made meals need to be processed in advance, but they are still “dishes”, which is different from convenience food, with fresh ingredients and short shelf life.