Honor Launches New Flagship Honor Play with GPU Turbo Priced at $313

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Huawei’s mobile brand Honor released the new flagship Honor Play smartphone and the Chinese version of Honor 9i on Wednesday afternoon in Beijing.

At the launch event, Yu Chengdong, CEO of Huawei Consumer Business Group, shared some of Honor’s achievements including 153 million units sold in 2017 and a 51-fold increase in sales in seven years.

Honor's achievements including 153 million units sold in 2017 and a 51-fold increase in sales in seven years.
Honor’s achievements including 153 million units sold in 2017 and a 51-fold increase in sales in seven years.

As for market shares, Huawei is the No.1 smartphone brand in the Chinese domestic market and ranks third in both total sales and market share globally. It even reached the top spot in countries like Spain, Italy and Poland.

Huawei is the No.1 smartphone brand in the Chinese domestic market
Huawei is the No.1 smartphone brand in the Chinese domestic market
Huawei ranks third in both total sales and market share globally
Huawei ranks third in both total sales and market share globally

Huawei has invested a tremendous amount in R&D, especially in the areas of AI and 5G networks. Currently, Huawei has fourteen research center globally with a total reported R&D investment of over €10 billion.

Huawei has invested a tremendous amount in R&D, especially in the areas of AI and 5G networks.
Huawei has invested a tremendous amount in R&D, especially in the areas of AI and 5G networks.

At the event, Zhao Ming, president of the Huawei Honor Brand, revealed a revolutionary graphic image processing accelerator technology named “GPU Turbo” while introducing the new Huawei Honor Play.

Huawei “GPU Turbo” technology
Huawei “GPU Turbo” technology
GPU TURBO technology would bring 60% improvement in the phone's graphic processing efficiency
GPU TURBO technology would bring 60% improvement in the phone’s graphic processing efficiency

According to Zhao, this new technology would bring 60% improvement in the phone’s graphic processing efficiency with a 30% reduction in power consumption.

The Honor 9i was released in India last October but the Chinese version is very different. This new Honor 9i released in China has a notch on top, a 5.84 inch 1080p display, and an aspect of ratio of 19:9.

It is made out of 2.5D glass with a metal frame and has the usual face and fingerprint unlock. It runs on EMUI 8.0, has 4GB of RAM and up to 125GB of storage.


Also released at the event were a blue version of the previously released Honor V10, an AMD Ryzen 5 version of the Honor Magic Book, and a pair of earphones that supposedly helps you to manage your heart rate & emotions.

Announcement that all Honor smartphone products will be upgraded to have GPU Turbo starting June & July, for free was also made at the event.

Here is a brief introduction about the specification of the two new smartphones:

Honor Play:

Honor Play
Honor Play

Price: 4GB/64GB 1999yuan ($313);
6GB/64GB 2399yuan ($375)
Battery Capacity: 3750mAh
Display: 6.3 inches
Colors: Black, blue and purple and limited editions in red and black with red embellishments
Camera: a 16 MP front camera with two 16 MP/20 MP rear cameras
Weight: 176g

Honor Play
Honor Play
Honor Play
Honor Play
Honor Play
Honor Play
Honor Play
Honor Play

Honor 9i:

Honor 9i
Honor 9i

Price:4G/64G 1499yuan ($234)
4G/128G 1799yuan ($281)
Battery Capacity: 3000mAh
Disply: 5.84 inch
Colors: Green, purple, blue, black
Camera: a 16 MP front camera, 13 MP/20 MP rear camera
Weight: 152g

Honor 9i
Honor 9i
Honor 9i
Honor 9i
Honor 9i
Honor 9i

Products Pictures

Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
Huawei Honor Series
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