On Tuesday, Huawei removed Su Qing from his post of director and chief architect of the company’s intelligent driving products line and replaced him with Bian Honglin, former CTO of the Huawei Consumer Business Group (BG).
The move represents another major senior staff change in Huawei’s auto business after Yu Chengdong, CEO of the Consumer BG, began to serve as CEO of IAS BU in May.
This change also means that Huawei’s mobile phone team has become increasingly involved in the automobile business. After Huawei’s car enters the delivery stage, it is imperative for it to open up the market on the consumer side.
In recent months, there has been much news coverage about Huawei’s entry into the automobile industry.
In April, Huawei teamed with BAIC BJEV to launch the HiCar-powered ARCFOX αS, marking a major achievement for Huawei’s self-driving mass production. Subsequently, the firm announced that it would sell cars in online flagship stores and some offline flagship stores. The first model is the Huawei Seres SF5, co-produced by Huawei and Chongqing Sokon Industry Group.
Huawei does not develop complete vehicles. Up to now, the technology giant hasn’t been equipped with the whole vehicle development platform and chassis technology, but besides that, Huawei has almost engaged in the whole life cycle of automobiles.
Huawei positions itself as an automotive incremental parts supplier, providing a closed-loop technology from chips and operating systems to hardware, algorithms and cloud computing, which is a full-stack smart car solution. Its business mainly follows two pathways: one is to provide intelligent vehicle parts and solutions for car companies; the second is to sell Huawei’s in-depth cooperative models in stores.
So far, Huawei has won several large orders, including BAIC BJEV ARCFOX αS and the cooperative models with Changan Auto, which will be mass-produced by the end of 2021.