On Nov.29, a post on Sina Weibo, Chinese largest microblogging platform, claimed that Alibaba
“Guokefangdadeng 果壳放大灯”, a Weibo tabloid news account then reposted the news adding further details, saying that Xiami’s marketing directors are meeting in Beijing to discuss the closure and an announcement will be made after they head back to Hangzhou, where Xiami’s head office is located.
With 14.4 million monthly active users, Xiami Music is one of the most popular music streaming platforms in China. It was acquired by Alibaba
Xiami’s niche branding has proved to be a weakness, and the company has been suffering losses since 2018 when it had merely 30 million active users – one-tenth of their competitor Kugou. According to a 2016 iResearch’s report on the Chinese online music industry, Tencent
The company seems to be no longer the apple of Alibaba
This abnormal operation led to rumors about a possible closure, upsetting plenty of users, with one Sina Weibo blogger named Wensisisi commenting: “I have been using Xiami for years and I’d never thought it would close down one day. I love the recommendation feature on Xiami as it will refresh my morning with interesting songs. Please do not close Xiami! My heart is broken.”
While closure rumors keep simmering, Xiami’s management has yet to make an official announcement.