Dada Group, a Chinese local on-demand delivery and retail platform, announced that its JD Daojia (JDDJ) platform hosted the first “JD Daojia Brand Partner Conference” in Shanghai on Thursday.
At the event, JDDJ launched the “Super Brand Partner Program” as a new initiative to join efforts with dozens of the world’s leading brands to co-establish a new omnichannel retail ecosystem.
The conference gathered hundreds of business representatives from global brands including Nestlé, Mengniu, Yili, Yihai Kerry and Procter & Gamble under the same roof.
“From long-distance, short-distance to hyperlocal e-commerce, China’s e-commerce industry has experienced a milestone leap. It is necessary to follow the trend and achieve a win-win partnership,” said Philip Kuai, Founder, Chairman and CEO of Dada Group. “We hope to join hands with our partners to accelerate the digital transformation of China’s retail industry, supporting the healthy development of real economy in the era of hyperlocal e-commerce.”
The stay-at-home economy during the height of the COVID-19 pandemic has transformed consumer spending habits, normalizing online shopping behavior while accelerating the growth of the on-demand retail platform. This new trend has shone a limelight on the significance of omnichannel retail.
Through its deep partnership with over 200 global brands, JDDJ plans to further share its robust omnichannel capability and infrastructure with its brand partners, in an effort to achieve omnichannel strategy, category operation, marketing upgrades and win-win results.
JDDJ aims to upgrade one-hour delivery infrastructure solutions for the retail industry. According to the firm, the sales of 62 brands on the platform increased by more than 100% so far this year.
To strengthen an omnichannel strategy for retailers and brands, JDDJ also empowers its partners with its order fulfillment, online marketing, product management, user operation and digitalization. Dada’s self-developed Haibo system integrates with retail chains’ multiple front-end sales platforms, helping retailers and brands to digitalize their operations and improve their omnichannel capacities. Meanwhile, JDDJ will continue to upgrade its Monica system, an analytics system that offers consumption insights and helps brands enhance their business operations efficiency.