Lenovo, a consumer electronics household brandname in China, ceased its mobile phone business in 2017. The company is only represented by the Motorola brand in China. Now, a year later, Lenovo released several new mobile phones on March 20.
This afternoon, Lenovo Group Vice President Chang Cheng introduced three new Lenovo mobile phones, the S5, K5 and K5 Play.
The Lenovo S5 is the most expensive among the three products and has three versions. The 3GB RAM with 32GB storage version is priced at 999 yuan ($157), the 4GB RAM with 64GB storage version is priced at 1,199 yuan ($189), and the 4GB RAM with 128GB storage version is priced at 1,499 yuan ($237).
The Lenovo S5 uses an all metal body design, and is 3mm thick as its thinnest place. The phone has a 5.7-inch 18:9 screen with 1080P resolution. In its specs, it is equipped with Qualcomm’s eight-core 2.0Ghz Snapdragon 625. The 16 megapixel front camera supports AI beautification, and the 13 megapixel rear dual cameras support in-depth virtual simulation, HDR and night view 3D noise reduction. Its battery capacity is 3,000 mAh.
The Lenovo K5 and K5 Play are low-end entry models. The K5 only has one version, 3GB RAM with 32GB storage, which is priced at 899 yuan ($142). The K5 Play has two editions; the 2GB RAM with 16GB storage is priced at 699 yuan ($110), and 3GB RAM with 32GB storage is priced at 799 yuan ($126).
As reflected in their price tags, the K5 and K5 Play have simpler configurations. The K5 adopts the 64-bit octa-core MediaTek MTK6750 processor, and the K5 Play adopts the octa-core Snapdragon 430 processor. The K5 rear cameras are 13 megapixel and 5 megapixel, and the K5 Play rear cameras are 13 megapixel and 2 megapixel.
These three phones may not be as eye-catching as the ZUI, which was also unveiled at the press conference. In the full-screen era, the ZUI 4.0 supports optimal gesture operation, improves the poor ecology of the Chinese Android system, and puts forward multiple new functions such as secure payment in Z-space, AI Assistant for music and more. The ZUI 4.0 will be launched later in July this year.
When Lenovo released the X3 back in 2015, it boasted what other brands lacked. But with the S5, Lenovo is struggling to catch up with its competitors. From a small lead to now a large lag behind, or more specifically from the top three in China and the world’s top four to its current “other brands” status, Lenovo mobile phones should reflect on what they have done wrong over these past years.
Fortunately, the Lenovo S5 is still cost-effective, and seems good in all aspects. Customer stickiness in the thousand-yuan phone market is very low, so if Lenovo can seize opportunities in this market, then there is still hope for its success. It’s never too late to mend. (Lenovo S5 official website)