Metaverse Services Firm Shuzi Lichang Bags New Funding

Shuzi Lichang, a metaverse-based digital assets technological services provider, has received tens of millions of yuan in angel-round financing from Baidu Ventures, which will be used for the underlying technologies related to virtual assets, 36Kr reported on July 13.

According to a research report released by McKinsey, since 2022, more than $120 billion of investment has flowed into metaverse industry, 79% of active users spend time in the metaverse, and 25% of executives said that they expect more than 15% of the company’s revenue to come from metaverse in the next five years.

Zhang Tao, the founder and CEO of Shuzi Lichang, believes that artificial intelligence-generated content (AIGC) will play a key role in metaverse’s virtual content creation. The content in metaverse applications will develop towards 3D, AI and openness, and AIGC, which is a combination of human creativity and AI efficiency, is an ideal blend.

At present, the production and conversion of 3D content rely heavily on manual labor and motion capture equipment, but in the future, they will rely more on the integration of AIGC and graphics. Accordingly, Shuzi Lichang, established in March 2022, launched its “Disco Phantom” platform, combining AIGC and 3D content.

Disco Phantom emphasizes the composability of virtual assets. Users can bring their own personalized 3D assets into the metaverse, instead of combining factors according to a limited framework.

Shuzi Lichang hopes to gradually cultivate a group of cohesive users through Disco Phantom, and further create a suitable metaverse scenario.

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Looking to the firm’s future development, Zhang Tao believes that AIGC will usher in a wide range of application scenarios, including but not limited to graphics, video, games and AR/VR, so as to improve the virtual production efficiency of different industries and the user experience.