At the recent 2019 OPPO Developer Conference (ODC19) held in Beijing, five products, including MiChat, ByteDance and Likee, were named OPPO’s “Best Overseas Partners.”
In the past year, OPPO has achieved remarkable results with its overseas strategy. Its market share in Southeast Asia has grown rapidly.
A CounterPoint report shows that in the third quarter of 2019, OPPO shipped 32.7 million smartphones that accounted for 8.6% of the global smartphone market, capturing fourth place globally — second in Asia and fifth in Europe. OPPO is inseparable from its vibrant application service ecosystem. Currently, there are more than 320 million monthly active users globally on its ColorOS operating system, and more than 120,000 developers have joined the OPPO open platform. OPPO will allocate RMB 1 billion ($143 million) in 2020 to provide continuous and comprehensive support to developers and work with partners to serve a massive user base across its applications, services, and content ecosystem.
MiChat first released its product in Indonesia in April 2018 and has expanded rapidly in eight countries, including Singapore and Malaysia. At present, MiChat is the largest social communication app in Southeast Asia. MiChat is ranked among the top three most downloaded free communication applications on Google Play Southeast Asia.
TikTok, a popular short video application operated by ByteDance, has been downloaded more than 1.5 billion times on the App Store and Google Play. Likee is a short video platform that has won the favor of overseas users with low thresholds and diversified special effects for video. Likee’s monthly active mobile users have exceeded 100 million in the past two years.