On September 20, Mobike made its way to Washington, D.C., officially landing on the North American market. It also marks that Mobike featured Chinese creativity has entered the eighth country, which is a milestone in Mobike’s international expansion and leads Chinese innovation sail abroad.
Washington D.C. welcomes the arrival of Mobike. The two sides worked together to equip the region with its first non-stake shared bike service. Unlike American counterparts, Mobike does not need public finance. In addition, through satellite positioning and internet of things, Mobike could accurately grasp the position and status of each bike. Thus, Mobike could generate the big data of traveling, provide users with better services, and bring value to city planning department, local businesses and other organizations.
Before landing in each city, Mobike have made thorough investigation on urban environment and the in-depth communication, enhanced understanding as well as close interaction with local government and traffic administrative department. In this way, Mobike could ensure that its products and operations are in accordance with the provisions, and could eventually win the favor of customers through its brand image featured innovation, environmental protection, high-tech and high-quality. For example, Mobike has made modifications on its vehicles in Washington and added additional parts to the bikes so as to have the bikes meet local regulations.
Previously, Mobike has entered the six overseas countries, namely, the UK, Italy, Japan, Singapore, Thailand and Malaysia, and has landed and operated in more than 180 cities around the world. With landing in the U.S. market, Mobike is accelerating towards the goal of entering 200 cities globally by the end of 2017.
“We are excited to choose Washington D.C. as the first station in opening North American market,” said Hu Weiwei, the founder and president of Mobike. “Mobike is committed to fostering a shared cycling culture around the world by working closely with cities. Entering the USA capital is a critical step. We are looking forward to working with more cities across the United States to make cycling the most comfortable, economical, and environmentally friendly choice for traveling and to serve citizens and tourists better,” she explained.
“Mobike is working with a lot of American cities,” said Song Jincho, general manager of Mobike America. “The successful landing in Washington D.C. is a good start for future cooperation and helps us promote smart sharing bikes across the United States,” he said.
It is worth mentioning that, before entering Washington D.C., Mobike had established mutual trust and cooperation with many American companies. On Sept. 11, Mobike partnered with AT&T, a U.S. telecom giant in using the latter’s 4G LTE mobile network for Mobike’s operation in the USA. Mobike also collaborates with Qualcomm and equips Mobike’s independent R&D smart locks with Qualcomm’s global multimode IOT modem to achieve a seamless global connectivity. On September 17, Mobike joined hands with UNEP and UN-HABITAT, launching the world’s first “World Cycling Day”, which is warmly responded by Microsoft, Qualcomm, Coca Cola, MOTOROLA and other American tycoons.
So far, Mobike now has landed in eight countries in more than 180 cities, operating more than 7 million smart sharing bicycles, serving more than 150 million users all over the world and providing more than 25 million rides each day. In just over a year, Mobike has led China’s innovation to the world and has been ranked as one of the 50 companies that changed the world in 2017 by Fortune magazine, a leading USA financial magazine.
This article originally appeared in Xinhua News and was translated by Pandaily.
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