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Lei Pingyang, the 2010 Lu Xun Literature Prize winning poet, still remembers the book that ignited his lifelong love for reading and set him on a path out of his birthplace in a remote village in Yunnan.
Growing up poor, Lei had little access to books and often went hungry. It was a village doctor who loaned him a copy of the “Romance of the Three Kingdoms,” one of the four great Chinese classical novels, that sparked his interest in literature.
“From that moment on, reading became an inseparable part of my life, and reading led me out of the small mountain village to a bigger world,” Lei, 55, recounted last May to pupils at a primary school in Dali, Yunnan. He encouraged the children to “reach for the skies, aim for the limitless horizon.”
Lei was one of many renowned authors who visited schools in remote areas as part of an outreach campaign organized by Pinduoduo
Each event typically involves authors reading snippets from their books and leading class discussions. In many of these sessions, many children expressed hopes to “see the outside world” and “venture out of the big mountains.”
Their views were met with encouragement from the writers, who shared their personal stories of how reading laid the foundation for them to pursue higher education and broaden their horizons.
Reading ability has long been linked to academic success. It is also correlated to factors including infrastructure availability, family education levels and household income, which tend to be lower in the more remote parts of the country.
By donating books and arranging for renowned authors to interact with school children from less-privileged backgrounds, Pinduoduo
To date, Pinduoduo
Last year, Pinduoduo