According to data from Sensor Tower, thanks to the outstanding market performance in 2019, mobile games “PUBG Mobile” and its Asian market equivalent, “Game for Peace”, have now grossed $1.5 billion in global revenue on both the App Store and Google Play store.
The achievement is mainly due to the release of “Game for Peace” on the Chinese market this year, as the game’s current revenue from the Chinese App Store has exceeded $614 million. (Data does not include third-party Android channels.
The Chinese market generates the largest proportion of revenue for “Game for Peace”, accounting for 46% of total global revenue in 2019. In addition, since the Battle Pass system was launched in June 2018, the game’s global revenue has continued to grow rapidly, with total revenue in the third quarter alone reaching $496 million.
“Game for Peace” was launched in China in May 2019, one year later than the overseas version, but Chinese players have proven more likely to spend money on in-app purchases than players overseas. Revenue from China accounts for 40% of the game’s total revenue so far. The US market spent $293 million, accounting for 20%. The Japanese market ranked third, contributing a total of $ 117 million, accounting for 8%.
On the platform, Apple’s App Store contributed $1.08 billion, accounting for 72%, while the Google Play store contributed $438 million, accounting for 28%.
As of now, the total number of players has reached 555 million (that is, the number of Apple IDs or Google accounts that have installed the game). Among them, the number of Indian players exceeded 116 million, accounting for 21% of total players. Chinese iOS and American players reached 108 million and 42 million respectively.
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